Similar to any other industry, the influencer/brand business is certainly two-sided. Adesanya explains how “Campaigns end on a positive note when all parties – the agency, the brand, and the influencer – are on the same page and maintain an open flow of communication. The best experiences are when the brand is transparent on their needs and desired results early on in the process so that the agency can easily translate these asks to the influencer. Once the influencer is aware of their expectations, they can create quality work to the satisfaction of both the brand and the influencer themselves. Both parties want to work together in a way that positively reflects each side, so it’s always great when the brand is open with their asks and the influencer can deliver great work as promised.” Whether in pursuit of becoming an influencer or simply working with one, Adesanya has us covered, without a doubt.