It’s lemonade season. That’s right; this Beyoncé inspired summer trend is calling on yellow as the new popping color of the hottest days to come. Though this hue’s reputation faced a rough beginning, it has certainly come a long way: from being considered the least attractive to being proclaimed the most endearing and powerful color of millennial fashion. No matter your skin tone, hair, or eye color, designers this year have shown that there are plenty of options for everyone. With a palette ranging from pastel lemon chiffon to mustard, there is no reason to miss out on this summery delight.
Creatures of Comfort, Chloe, and Tibi’s use of pastels and zesty yellows in combination with romanticized silhouettes create a dreamy aesthetic, exuding feminine elegance. Phillip Lim took bright yellow to a whole new level, adapting it to tailored menswear inspired shapes, influencing the modern professional women to light up the office with the vivacity and power of the sun. On the other end of the spectrum, Valentino’s subtle charm integrates girlish edge to transform the world of street style, whereas Jason Wu’s modern interpretation adds an unexpected eye-catching radiance, serving sunny side up with cool accessories that highlight yellow as the “it” color of the season.